Real Estate Should Be About Truth, Trust & Information
Everyone deserves the truth. Too much of the real estate process is a mystery, and it does not need to be. I have built my business over the last 23 years by dealing truthfully with my clients.
Take real estate websites for example. I built mine to represent my work philosophy; direct and to the point. Agent websites are "supposed" to have a property search tool. Mine does not. Why? Because I could never do property search as well as Zillow or others. They spend millions of dollars on search. Why pretend? I stick to what I do best: selling real estate.
Earning trust takes time. It’s easier to trust someone when a recommendation comes from a friend or family member. But what if the relationship is starting from scratch? How is real trust earned? I’ve learned over the years that this is the real key to success is giving clients space and time to develop that trust.
Take marketing a home for example. My focus is entirely on the goal of selling that home under the most favorable terms for my client. When I build a property website for a client, the only information I include about me is my contact information. The entire property website is dedicated to the home I am marketing. Why? Because I was hired to sell the property, not myself. View some sample property websites.
After my client’s selling goals are achieved, they are happy to tell their friends and family about me, which is the best kind of marketing.
Information in real estate is critical. I like to keep things simple, but know that the real estate process can be overwhelming, especially if you haven't sold before or for a long time. There are four stages in my selling strategy process, which I call the four P’s: Price, Preparation, Process, and Psychology.
To learn more about my strategy and about me, please explore the links below or contact me to set up an appointment.