Earning trust takes time. It’s easier to trust someone when a recommendation comes from a friend or family member. But what if the relationship is starting from scratch? How is real trust earned? I’ve learned over the years that this is the real key to success is giving clients space and time to develop that trust.
Take marketing a home for example. My focus is entirely on the goal of selling that home under the most favorable terms for my client. When I build a property website for a client, the only information I include about me is my contact information. The entire property website is dedicated to the home I am marketing. Why? Because I was hired to sell the property, not myself. View some sample property websites.
After my client’s selling goals are achieved, they are happy to tell their friends and family about me, which is the best kind of marketing.